tokyo

Oct 12, 2023

Grey Tokyo's Yukiko Ochiai on celebrating the agency's 60th anniversary, empowering women and more

On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.

Nov 16, 2021

Heineken asks whether pandemic romance can survive the end of lockdown

A couple meets and connects online in a hard-to-resist romantic ad shot in Tokyo. But what happens when Lola and Charlie finally meet up in real life?

Aug 26, 2021

Designing the world's most hygienic voice-controlled toilet

INSPIRATION STATION: TBWA Hakuhodo chief creative Kazoo Sato has designed and developed 'Hi Toilet', a non-contact public loo in Tokyo's Shibuya district.

Aug 4, 2021

Athletes are people too

Focus on humanising instead of idolising

Jul 12, 2021

Toyota taps Australian Paralympian's steely grit for mobility message

Brand purpose and Olympic sponsorship come together as Toyota helps wheelchair rugby athlete Ryley Batt to move ahead in a Saatchis campaign.

Jun 23, 2021

Alibaba lights Olympic marketing campaign

Alibaba CMO Chris Tung tells us about the company’s marketing campaign, as well as its technological support for the Tokyo games and the upcoming Beijing Winter Olympics.