tina pang

It's unfair to place brand trust solely on the CMO's shoulders
Jun 7, 2021
Rahul Sachitanand

It's unfair to place brand trust solely on the CMO's shoulders

Trust has to be something that's tied to the mission and the vision of the company, not siloed into one department.

Puma celebrates after hours athletes
Nov 29, 2011
Staff Reporters

Puma celebrates after hours athletes

SINGAPORE - PUMA has partnered with Yahoo! to launch its digital campaign to celebrate the after hours athletes online.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Top 10 food brands in Southeast Asia

2 Top 10 food brands in Southeast Asia

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

3 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

4 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

TV + TikTok: A powerful impact driver for CPG marketers

5 TV + TikTok: A powerful impact driver for CPG marketers

6 ways a brand idea can turn into an unforgettable experience

6 6 ways a brand idea can turn into an unforgettable experience

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

7 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

How Ponos' Battle Cats clawed back more than a million lost players

8 How Ponos' Battle Cats clawed back more than a million lost players

Top 10 fashion brands in Southeast Asia

9 Top 10 fashion brands in Southeast Asia

Top agencies abandon Campaign Brief amid growing controversy

10 Top agencies abandon Campaign Brief amid growing controversy