tik tok

4 days ago

The power—and problem—of ‘girl words’ in 2025

Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.

Sep 26, 2024

TikTok rivals Google with launch of its own search ads solution

The new ads solution will help brands target younger audiences during the product discovery phase, starting its roll out in the US before testing in other global markets.

Jul 2, 2024

Most Gen Zers want TikTokers to be legally accountable for health advice

As more people choose TikTok over doctors to receive health advice, they’re also developing higher standards for the accuracy of content.