tik tok
Apr 1, 2025
The power—and problem—of ‘girl words’ in 2025
Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.
Sep 26, 2024
TikTok rivals Google with launch of its own search ads solution
The new ads solution will help brands target younger audiences during the product discovery phase, starting its roll out in the US before testing in other global markets.
Jul 19, 2024
TikTok names Rema Vasan head of North America and global gaming business marketing
Vasan has been with TikTok since May 2022.
Jul 2, 2024
Most Gen Zers want TikTokers to be legally accountable for health advice
As more people choose TikTok over doctors to receive health advice, they’re also developing higher standards for the accuracy of content.
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