tigerair
Scoot-Tigerair rebranding: See Scoot's new livery, uniforms and tagline
Scoot and Tigerair have completed the brand integration they announced nine months ago.
Scoot, Tigerair to come under single brand name
Both SIA-owned budget carriers will be known as Scoot in an integration expected to finish next year.
Tigerair retains Happy Marketer for Google Analytics strategy
SINGAPORE - Low cost carrier Tigerair extended its partnership with Singapore-based web analytics company Happy Marketer for Google Analytics to track and optimise the airline's online efforts in 12 markets across Asia for a two year period.
Tigerair must deliver on its promises: branding experts
SINGAPORE - The rebranding exercise launched by Singapore-based budget carrier Tiger Airways yesterday was a positive move but it is still too early to tell if the brand DNA will be changed into as what has been preached, industry experts said.
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