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Kantar BrandZ Most Valuable Southeast Asian Brands: How meaningful difference and innovation are powering brand growth in Southeast Asia
We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event.
Tiger taps G-Dragon to launch Soju-infused beer
AD BRIEF: In this launch campaign from Le Pub (Publicis) the South Korean rapper takes his audience to a place they've never experienced before.
Uncaged to engaged: Tiger Beer shifts 2023 festive message from achieving to enjoying the moment
Campaign speaks exclusively to Tiger’s global brand director about its new film, experiential stunt, and the research behind it showing the pressure to achieve faced by younger Asians, especially during festive times.
Son Heung-Min kicks off multi-market Tiger Beer campaign
Exclusive: The beer's global brand director explains why the Korean-born Tottenham Hotspur football star is the perfect ambassador for the ambitious 'Year of Your Tiger' campaign.
Tiger Beer snarls at adversity in new campaign
'Yet here I am', the brand proclaims in a Publicis Communications campaign that hinges on the beer's origins.
Locked out of bars, how Heineken and Tiger Beer are adapting during COVID-19
The brand director of Tiger and Heineken in APAC explains how the beer brands are aiming to contribute, not just communicate, during the crisis.
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