third party data
Feb 29, 2024
How cookie deprecation will further disadvantage diverse publishers
While data privacy is a commendable goal, it’s worth considering the outsized impact of cookie loss on minority-owned and -focused outlets.
Feb 18, 2024
Are you really ready for a new era of privacy-centric marketing?
New privacy regulations are changing the digital advertising game forever—Google shares three ways brands can play, and win, under the new rules.
The Information
Jul 5, 2021
Half of APAC CMOs foresee media agency reviews this year
CAMPAIGN MEMBERS' EXCLUSIVE: R3-Campaign CMO Outlook also forecasts waning influence of tech platforms and third party data in APAC.
Dec 20, 2018
3 questions marketers need to ask about data quality
Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.
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