third party data

How cookie deprecation will further disadvantage diverse publishers
Feb 29, 2024
Navarrow Wright

How cookie deprecation will further disadvantage diverse publishers

While data privacy is a commendable goal, it’s worth considering the outsized impact of cookie loss on minority-owned and -focused outlets.

Are you really ready for a new era of privacy-centric marketing?
Feb 18, 2024
Matt Rivard

Are you really ready for a new era of privacy-centric marketing?

New privacy regulations are changing the digital advertising game forever—Google shares three ways brands can play, and win, under the new rules.

Half of APAC CMOs foresee media agency reviews this year
The Information
Jul 5, 2021
Staff Reporters

Half of APAC CMOs foresee media agency reviews this year

CAMPAIGN MEMBERS' EXCLUSIVE: R3-Campaign CMO Outlook also forecasts waning influence of tech platforms and third party data in APAC.

3 questions marketers need to ask about data quality
Dec 20, 2018
Evgeny Popov

3 questions marketers need to ask about data quality

Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.

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