thetradedesk highlight
The Trade Desk, White Ops team to fight ad fraud
No longer satisfied with the current, shaky state of industry protocols, the two companies are aiming to eradicate fraudulent traffic altogether.
Programmatic trends taking centre stage in 2018
Brand safety, regional growth and an omnichannel ecosystem are set to shake up the industry in the year ahead.
Trade Desk CEO: IPO funds will fuel Asian expansion
Jeff Green predicts Asia will become 100% programmatic before the US.
Don't underestimate audio as an ad channel in Asia
Digital audio advertising is so new in Asia that it is virtually untapped when it comes to programmatic placement. This is going to change quickly.
The Trade Desk rings bell on new public chapter
After a strong Nasdaq debut for The Trade Desk overnight, things may be looking up for ad tech firms on Wall Street. At Spikes Asia, Campaign Asia-Pacific caught up with the company's Matt Harty to talk about priorities in Asia.
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