the observatory

1 Googlies on Google: A curiosity-driven game for search

2 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

3 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

4 6 ways a brand idea can turn into an unforgettable experience

5 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform