the force awakens
On Star Wars: China the most wide-eyed, Korea most creative, Japan most fanatic
Even the world's most anticipated new film isn't a shoo-in in Asia. As the premiere for 'Star Wars: The Force Awakens' approaches this week, a Lamplight Analytics report shows that Japan has the largest and most engaged fan base in the region, Korea the most creative, and China the most inexperienced about the franchise, being four decades behind its peers.
May the fridge be with you: How Aqua is setting itself apart in white goods
TOKYO - With The Force Awakens about to premiere in Asia, Haier recently unveiled a range of Star Wars-themed products for its Aqua brand in Japan, including a moving replica R2-D2 refrigerator. Campaign spoke to the CEO and CMO about the value of investing in the franchise, and about the company’s broader goals to move white goods from commodities to objects of desire.
Disney Studios SEA consolidates media with Dentsu as AOR
SINGAPORE - Disney Studios Southeast Asia has awarded its regional media business to Dentsu Media Network, with Dentsu Mobius leading the account.
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