#temu | Campaign Asia

Nov 25, 2024

How marketing helped Chinese apps and games to expand overseas

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

Is cheap the new black? E-commerce's existential crisis

Nov 20, 2024

Ramakrishnan Raja

Is cheap the new black? E-commerce's existential crisis

Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.

Tech On Me: Who benefits from the legal war between Shein and Temu?

Aug 23, 2024

Shawn Lim

Tech On Me: Who benefits from the legal war between Shein and Temu?

This week, we look at the escalating legal war between Shein and Temu, Chinese tech giants scrambling to find AI startups, and Klook's new partnership with TikTok, among other tech headlines in the region.

Tech On Me: Will Temu face the same fate as TikTok in Indonesia?

Jun 28, 2024

Shawn Lim

Tech On Me: Will Temu face the same fate as TikTok in Indonesia?

In this week's edition: Temu faces regulatory hurdles in Indonesia, OpenAI delays ChatGPT's voice mode, and a new climate action marketplace promises greener advertising solutions, among other tech news in the region.

Feb 5, 2024

Jx Tan

Is Temu too timid when it comes to PR?

As online marketplace Temu gears up for some serious spend on the upcoming Super Bowl, JX Tan, head of international PR at BGI Genomics, explores how the e-commerce disruptor could take a bigger bite from Amazon and the overall e-commerce pie if it ups its PR game.

Made in China, sold by China: A practical guide to Chinese overseas retail platforms

Jan 30, 2024

Miranda Jarrett

Made in China, sold by China: A practical guide to Chinese overseas retail platforms

Temu, Shein, TikTok Shop, AliExpress—the landscape of Chinese e-commerce retailers is far and wide. So, what differentiates them and where are they headed next?