taylor swift
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What Swifties can teach CMOs about the internet
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
16 brands react to Taylor Swift’s ‘Tortured Poets Department’ album release
Plus, how the star decided to roll out her new music.
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How brands are harnessing Taylor Swift mania in APAC
As ‘Swift-mania’ hits Singapore with the singer's sold out Eras Tour, Campaign explores how the American superstar has created a marketing frenzy in the region while providing a golden opportunity for brands to connect with fans in innovative ways.
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You belong with me: Gen Z leads the Swiftie surge in Singapore's love story with the pop icon
As Taylor Swift gears up to spend the next 12 days in the Lion City, YouGov's new findings reveal that it's Gen Z, not millennials, who are truly in their Swiftie eras on all-things TayTay in 2024.
How Ogilvy DC helped the Japanese embassy answer the Super Bowl’s most ‘pressing question’
Will Taylor Swift make it to the Super Bowl on time? The embassy penned a witty — and reassuring — response.
Brand Super Bowl playbook: Scenario planning for everything Taylor Swift
Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of them will fumble.
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