tata

Aug 15, 2024

How brands celebrated India’s 78th Independence Day

A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.

Jun 17, 2020

Tata Motors Finance celebrates lockdown tranquility, en route to ruining it

Contradictions abound in 'The Sounds of Lockdown' campaign.

Jan 26, 2015

Engagement Meter: From clean water to free coffee

Hindustan Unilever's CSR effort, Everyuth's' how-to videos and Starbucks' two-for-one offer land atop top this week's Engagement Meter, compiled by Unmetric.

Aug 20, 2014

Behind 'Vistara': An inside look at the Tata-Singapore Airlines JV branding

ASIA-PACIFIC - What’s in a name? Everything, it seems, for the newly launched full-service Tata-Singapore Airlines joint venture Vistara, a Sanskrit word for 'limitless expanse'.

Oct 11, 2012

Digital happenings this week from Toyota, L’Oreal, iPhone 5, Samsung and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Jan 31, 2012

Starbucks to launch in India this year

MUMBAI - Starbucks will be launching in India under a joint venture with Tata Global Beverages called Tata Starbucks Ltd. The cafés will be branded as "Starbucks Coffee: A Tata Alliance".