superm
Apr 9, 2021
K-pop group SuperM debut Prudential-sponsored single 'We Do'
Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.
Jan 18, 2021
The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers
The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.
Jan 4, 2021
Prudential jumps on K-pop bandwagon with SuperM pact
Life insurer and music supergroup have launched a joint campaign and will hold events to motivate people to lead healthier lives.
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