superfandom

Obsessed: Tapping into the power of superfandom in APAC
Nov 13, 2023
Elly Lau

Obsessed: Tapping into the power of superfandom in APAC

Three in five Gen Z identify as a superfan in some way. From tears to cheers, screaming Switfies to fan misbehaviour, emotions and entertainment are goldmines for brands. Canvas8’s Elly Lau reveals Asian trends and behavioural insights.

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