steve jobs
OPINION: 10 commandments of mobile marketing
As mobile rapidly transforms the media landscape, brands have to quickly learn how to deliver superior brand experiences. Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, delivers 10 imperatives for doing so.
Apple after Steve Jobs
GLOBAL – After a long-standing battle with pancreatic cancer, Steve Jobs has died.
Tim Cook takes control of Apple after Steve Jobs' resignation
CALIFORNIA - Chief operating officer Tim Cook has taken over the CEO role for Apple, after co-founder Steve Jobs' resignation on 24 August.
OPINION: Can Apple survive without Steve Jobs?
LONDON - Days after Apple overtook Exxon to become the most valuable company in the world, Steve Jobs, has stepped down as chief executive of the company he helped launch 35 years ago. Campaign asks three of the UK's leading brand experts what it means for the Apple's future.
Apple's iPad 2 launch receives muted response
GLOBAL - The appearance of a combative Steve Jobs at Apple's launch of the iPad 2 on Wednesday guaranteed the headlines, but initial response from digital and tech specialists suggests the aim of making 2011 the 'year of the iPad 2' could well be too ambitious.
Steve Jobs takes medical leave of absence
GLOBAL - Steve Jobs, co-founder and chief executive of Apple, is to take a medical leave of absence.
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