Vikas Gulati
Send feedback to Vikas Gulati.
Attention, interaction and experience: currency of ...
Capturing a viewer's attention can be a stumbling block, but with immersive video components like tactile sensors and life-like graphics, the way forward is clear.
7 trends that impact mobile advertising
The rise of vertical video format and greater strides in ad optimisation are reshaping mobile practices.
Branding v performance: Dawn of a new online era
Brand awareness and measurable conversions are not mutually exclusive. Time to think in terms of brand performance marketing, writes Vikas Gulati of Opera Mediaworks.
Mobile marketing juggernaut: Ride it or get run over
Mobile marketing is the future. Here are three principles of using it effectively.
7 mobile ad trends for 2013: What's hot and what's not
As consumers rapidly adopt mobile, Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, provides seven trends that will drive mobile advertising to centre stage in 2013.
OPINION: 10 commandments of mobile marketing
As mobile rapidly transforms the media landscape, brands have to quickly learn how to deliver superior brand experiences. Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, delivers 10 imperatives for doing so.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
