sports matters
Enhancing fan experiences: Sports Matters
SINGAPORE - The utopian situation when it comes to sports sponsorships and the fan experience is to get every single one of them to a game.
Photos: Sports Matters 2015
Photos from Sports Matters, a two-day conference in Singapore looking at issues and trends in Asia sports industry, produced by Branded and Campaign Asia-Pacific. Please see the related-article link at the bottom for reporting from the conference.
Sports Matters: Chinese fans the most in demand
SINGAPORE - China has 250 million sports fans who actively engage with sports personalities and teams online, yet some major sporting organisations have yet to officially make their presence felt in one of the largest markets in the world.
Sports Matters: Search for new frontiers still ongoing
SINGAPORE - It’s still anybody’s guess what the new business model for sports content will be in the coming years, but one thing’s for sure: Everyone’s trying something right now.
Sports Matters: Fox International Channels bids for local leagues
SINGAPORE - Fox International Channels (FIC) is investing in acquiring local content in Asia and hopes to create long-term partnerships with local leagues, Zubin Gandevia, Asia-Pacific and Middle East president of Fox International Channels, said at the opening session of Sports Matters this morning.
It is a partnership, not (merely) a sponsorship: Sports Matters panel
SINGAPORE - Brands have to be cautious when managing sponsorship initiatives, and like agency-client relationships, sponsorships should be treated as valuable partnerships, according to speakers on a panel discussion this morning at Sports Matters.
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