south korea

Feb 18, 2025

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

Nov 21, 2024

Women to Watch 2024: Kijung Kelly Kwon, The Hoffman Agency

Drawing on two decades of experience in PR, data-driven strategy, and journalism, Kwon has driven growth and innovation at her agency, establishing herself as a key leader in Korea’s comms world.

Nov 21, 2024

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

Nov 7, 2024

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

Nov 6, 2024

Against the odds: Unpacking the high-stakes world of Korea's teen gambling

The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.

Feb 5, 2024

Women to Watch 2023: Yunkyung Ha, BBDO

A natural socialiser and lover of people, Yunkyung’s ability to build relationships, balance between cultures and languages has propelled her career as a rising star far and wide.