smm asia

Three myths of social media ROI: ChatThreads
Sep 12, 2012
Emily Tan

Three myths of social media ROI: ChatThreads

HONG KONG - Three major misunderstandings about social media ROI are undermining the use of social media by brands, according to Walter Carl, chief research officer and founder of US-based research firm ChatThreads, who spoke last Friday (7 September) at Social Media Matters Asia 2012.

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