skincare
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Heineken wants you to crack open a cold one… for your face?
The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.
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Top 10 beauty brands in Southeast Asia
Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to become Southeast Asia’s top beauty brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls
'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.
Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign
Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.
What Chinese beauty brands need when going global: smart data tools and desirability
SHANGHAI ZHAN PODCAST: Lisa Shiqi Yu, CEO of brand incubator, Genlab and Elijah Whaley, VP of Marketing at Gainfluence, see Chinese beauty brands needing to combine sophisticated data tools with brand purpose if they want to expand outside of China.
The top 10 skincare and cosmetics brands in Asia-Pacific
From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.
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