singtel

3 days ago

Singtel's attempt to reimagine LNY traditions misses the mark

The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.

Oct 30, 2024

Diwali 2024: Campaigns lighting up the festive season

Here’s a roundup of the region’s standout Diwali campaigns this year, highlighting a mix of humour and heart.

May 13, 2024

Singtel dials up the warm fuzzies in Mother's Day film

A daughter surprises her mother with a winter holiday in this sweet, simple film.

Mar 14, 2024

Singtel reappoints OMD as media agency of record

The media review began in September 2023 and participating agencies included Publicis and GroupM.

Jan 25, 2024

Singtel's new CNY film stars a 70-year-old skater, reinventing cool and lifelong tech adoption

A passionate roller-skater, Tan Teck Hung, affectionately known as 'Uncle Heng', breaks barriers in the telco's heartwarming new Chinese New Year campaign.

Sep 19, 2023

Singtel calls closed media pitch

OMD has been Singtel's media partner since 2018.