singtel
Singtel's attempt to reimagine LNY traditions misses the mark
The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.
Diwali 2024: Campaigns lighting up the festive season
Here’s a roundup of the region’s standout Diwali campaigns this year, highlighting a mix of humour and heart.
Singtel dials up the warm fuzzies in Mother's Day film
A daughter surprises her mother with a winter holiday in this sweet, simple film.
Singtel reappoints OMD as media agency of record
The media review began in September 2023 and participating agencies included Publicis and GroupM.
Singtel's new CNY film stars a 70-year-old skater, reinventing cool and lifelong tech adoption
A passionate roller-skater, Tan Teck Hung, affectionately known as 'Uncle Heng', breaks barriers in the telco's heartwarming new Chinese New Year campaign.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins