sharp daily
Jan 5, 2012
Next Media’s boss fronts propaganda-style TVC for ‘Sharpon’ m-commerce
HONG KONG - Looking like something out of Mao's ‘Little Red Book’, Next Media has launched a tongue-in-cheek TVC, featuring its boss Jimmy Lai Chee-Ying, as a patriotic propaganda actor. The campaign promotes promoting the new mobile commerce ‘Sharpon’ by its free tabloid Sharp Daily.
Oct 26, 2011
Free newspapers stimulate adspend in Hong Kong
HONG KONG - According to the latest adspend report from adMango, the total advertising expenditure for the third quarter in Hong Kong accumulated to US$1.19 billion (HK$9.28 billion), representing a year-on-year increase of 16 per cent.
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