seo
From SEO to GEO: How agencies are navigating LLM-driven search
AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.
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Why you shouldn’t ignore search everywhere optimisation in 2025
As the digital world fractures, savvy brands know that SEO is no longer about search engines—it’s about owning every space where audiences search. The head of SEO at GrowthOps unpacks the key trends redefining search in 2025.
How indie agency NP Digital takes on major holding companies
In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his agency holds up against the big names and why SEO is valuable throughout the funnel.
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How Neil Patel's NP Digital uses SEO strategy to fuel its rapid APAC growth
One of the fastest-growing independent agencies according to Campaign AI, we take a deeper look at NP Digital, a performance marketing shop co-founded by Neil Patel and how the agency is growing its footprint in APAC.
Study reveals the 20 most influential people in digital marketing
The founder of software company HubSpot tops the list of Rock The Rankings' 20 most iconic people in the SEO and digital marketing industry.
Is Google's helpful content update helpful to PR?
The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.
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