samsonite
Unlike studio-shot ads, we aim to vividly portray our durability tests: Samsonite’s Anushree Tainwala
Samsonite South Asia's executive director talks about its 'tested like Samsonite' campaign, distinguishing features from the previous leg, and the rationale behind incorporating a celebrity approach to reinforce its message.
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Samsonite India showcases strength with Amitabh Bachchan, Mithali Raj and Yuvraj Singh
Watch the films conceptualised by Lowe Lintas here.
Asia's elections: "Whatever you do, resist the urge to take sides"
Marketing and brand experts offer insights on keeping in tune with the heightened emotions caused by elections across South and Southeast Asia.
Samsonite enlists Kozue Akimoto to tout Polygon lineup
Japanese model appears in multi-market campaign by Cheil Hong Kong.
Lee Jong-Suk stars in a really big role, alongside luggage
Samsonite ad encourages exhausted young people to pursue their dreams in a competitive fast-paced world. Or something.
Samsonite regional leader prefers the realistic approach
THE FACE BEHIND THE BRAND: Samsonite’s Ramesh Tainwala is a straight-talker who believes in localisation and allowing the products to speak for themselves.
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