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Singapore’s C-suite bet big on gen AI, but face stiff challenges
Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.
We are ignoring the Service-Profit Chain, and it’s damaging customer experience
Companies can and should thrive in today's ever-changing business landscape by investing in genuine employee satisfaction and fostering a culture that prioritises customers, opines Merkle's Uzma Atcha.
India hasn’t utilised ecommerce to the extent we could: Salesforce CEO
Arundhati Bhattacharyaspoke about the importance of merging digital and physical at the WPP Commerce in Mumbai
Icon Agency wins Salesforce's Australian communications program
Salesforce is the newest addition to the rapidly expanding client roster at Icon.
CMOs will find it challenging to continue to virtually engage with customers: Salesforce's Wendy Walker
Salesforce's senior director of marketing in APAC holds forth on an explosion in data sources, saturation in virtual marketing and the re-skilling required for marketers as pandemic changes to the market turn permanent.
The future of insights-led customer engagement
Campaign Asia and Salesforce hosted a CMO Circle roundtable with marketing leaders from across APAC to discuss the industry’s biggest challenges and potential solutions when it comes to insights-led customer engagement.
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