Uzma Atcha

Uzma Atcha is a strategy director for the B2B Group at Merkle APAC.

We are ignoring the Service-Profit Chain, and it’s damaging customer experience
Aug 1, 2023
Uzma Atcha

We are ignoring the Service-Profit Chain, and it’s ...

Companies can and should thrive in today's ever-changing business landscape by investing in genuine employee satisfaction and fostering a culture that prioritises customers, opines Merkle's Uzma Atcha.

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