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Sales growth is now a benchmark for PR agencies in China
The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing expectations of Chinese brands.
Twitter's APAC marketing and communications employees react to layoffs
Twitter's new owner Elon Musk has cut thousands of jobs in key areas of the company globally, including policy, communications, social good, and core engineering teams.
L’Oréal handles pricing controversy in China following Double-11 promise
The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.
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Dentsu turnaround continues in Q2 driven by healthier margins
All regions contribute to year-on-year recovery with the international business improving the most.
What brands should and should not do on International Women’s Day
Campaign asked industry professionals to weigh-in on the best ways for brands to mark International Women's Day.
Pandemic an opportunity for local brands to shine online: Twitter survey
TOP OF THE CHARTS: As consumers demand more variety from brands online, homegrown labels can muscle into markets such as household cleaning and personal care.
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