s4 capital
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'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
Monks makes redundancies amid revenue decline and restructuring
The agency rebranded from MediaMonks to Monks in July.
S4 Capital reports 13.5% revenue fall and increased debt
Its AI positioning has led to new business from blue chips, the group said.
Monks taps Linda Cronin as EVP and head of media
EXCLUSIVE: Cronin is Monks’ first major hire since, ironically, dropping ‘Media’ from its name in July.
MediaMonks reorganises, rebrands to Monks and puts focus on AI-powered services
Monks’ capabilities will sit in new marketing and technology services groups.
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