richard webb

Effective Measure appoints director of research
Nov 30, 2012
Staff Reporters

Effective Measure appoints director of research

SINGAPORE - Effective Measure has strengthened its executive team in Southeast Asia with the appointment of Steven Kaiser (pictured) to the newly created regional role of director of research.

Web analytics are finally getting simpler
Oct 18, 2012
Emily Tan

Web analytics are finally getting simpler

The days of “data pukers”, as Google’s digital marketing evangelist Avinash Kaushik terms them, are numbered as clients demand greater simplicity.

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