restaurant
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The role of personalised marketing in a changing restaurant landscape
As marketing budgets in the restaurant industry have increased—from roughly around 8% to as much as 20% of overall spending—Silver Beach Entertainment and Hospitality's partner notes that the focus has shifted from creativity alone to relevance.
Brand Health Check: will Haidilao's expansion pay off?
China’s top hot pot brand is struggling with financial woes and more complaints during the pandemic, while rapidly opening more chain stores.
Red Lobster’s largest shareholder talks marketing shift, Asian expansion
With new partners, Bangkok-based Thai Union eyes more targeted advertising as it aims to eventually quintuple the Asia footprint of the world’s largest seafood chain.
Tiger Beer's first retail space aims glocal
Changi Jewel’s Tiger Street Lab showcases the brand’s local roots to the world, says marketing director Faye Wee.
What's on a restaurant's marketing menu?
Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?
How sushi chain Akindo Sushiro reels in customers
Behind the scenes of Japan's biggest conveyor-belt sushi chain and its empirical approach to marketing.
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