religion
Are religious factors enough to shift Indonesian consumer choices?
Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.
Navigating the blurred lines of faith and consumerism during Ramadan
A Moonfolks whitepaper out of Indonesia looks at how brands navigate the festive spending surge while respecting mindful consumption during the Muslim holy month.
Libresse pulls campaign with vulva imagery following backlash
Users on social media rushed to defend the brand following an incriminating statement from a religious organisation.
Australian lamb ad banned after review
An independent reviewer has found "substantial flaw" in an earlier decision that allowed Meat & Livestock Australia's ad to continue running.
The new religious wave in Vietnam and China
Societal changes are driving a resurgence of religion as people seek ways to anchor themselves amid apparent chaos, write Flamingo's Linh Le.
Burger King shortlists three agencies including Publicis, Euro RSCG and Saatchis
SINGAPORE - Burger King is believed to have shortlisted three agencies including Publicis, Euro RSCG and Saatchi & Saatchi for its creative business in Singapore.
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