regional revitalisation
Oct 5, 2016
How renaming a train station boosted both a shampoo brand and tourism
A small change to the name of a destination had a big impact for Mesocare shampoo and a dying Japanese town.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
