reels
Meta injects AI into Reels ads and creator pairings
At NewFronts 2024, the tech giant announced more advertising tools for the short-form video offering.
Reel in your audience: Optimising short-form video marketing for Ramadan 2024
With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.
The straight skinny on Reels: How hyped should advertisers get?
Meta's Reels are in focus right now. Investors are wondering how they're performing for advertisers and just about everyone's watching to see if they curtail TikTok's status as the go-to platform for younger users. But the ‘reel’ magic might be in Meta's new measurement tools…
Gary Vaynerchuk: Facebook Reels is 'most underused medium for reach
The VaynerMedia founder tells Campaign the platform has a "huge" younger audience that is being overlooked.
Behind the scenes of BBDO’s creative sprint with Meta’s Reels
EXCLUSIVE: CEO Andrew Robertson shares what it looks like when 24 agencies around the world compete to create the best Reels campaign.
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Meta launches ad measurement tools for Facebook and Instagram's Reels
Advertisers are turning to tools that offer greater transparency and granular insights into ad views to ensure ads are seen by real users.
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