publica
Aug 12, 2021
Adtech experts on why IAS purchased Publica and the future of CTV measurement
Industry pros discuss the incentives behind the union of Integral Ad Science and Publica, its potential to shape the future of measurement, and challenges to overcome.
Aug 10, 2021
IAS acquires CTV platform Publica for $220 million
IAS is accelerating its strategy in this segment, to help publishers better monetise their video programming across CTV devices.
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