prophet

National pride propels Chinese to support local brands
Oct 4, 2019
Staff Reporters

National pride propels Chinese to support local brands

Prophet's 2019 China Brand Relevance Index shows the surge of Huawei, DJI and Li-Ning, which all jumped into the top 50.

Ikea, Nike, BMW, Marriott: Chinese consumers find you less relevant now
Sep 17, 2018
Jenny Chan 陳詠欣

Ikea, Nike, BMW, Marriott: Chinese consumers find you less relevant now

Prophet's 2018 China Brand Relevance Index shows Chinese brands raising their relevance due to innovation, not just pricing.

Google makes the Top 10
Jun 4, 2018
Olivia Parker

Google makes the Top 10

The brand is extremely popular with Asian consumers—for more than just its search capabilities. Could it be the future No. 1 brand in the Top 1000?

Can US tech giants learn something from Rakuten?
Aug 1, 2017
David Blecken

Can US tech giants learn something from Rakuten?

A branding expert asks if Rakuten’s partnership with HomeAway could be a precursor of innovation from the likes of Facebook.

Why advertising can't drive China purchases
Jun 2, 2017
Jenny Chan 陳詠欣

Why advertising can't drive China purchases

Are Chinese consumers bulletproof to ads? Tom Doctoroff says it's complicated.

Tom Doctoroff joins Prophet
Mar 28, 2017
Staff Reporters

Tom Doctoroff joins Prophet

Longtime J. Walter Thompson exec will split time between US and China.

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