programmatic buying
Japanese advertisers seen unprepared for brand safety threats
Marketers need to factor in the risks as they increase their investment in online branding.
Three forces shaping Hong Kong's media landscape
Learn the key digital trends needed to reach this connected island's always-on consumers.
Nestlé China builds private trading desk via Mindshare and Miaozhen
BEIJING - Nestlé has worked with Mindshare and Miaozhen Systems to launch a private platform in China that allows programmatic trading of premium inventory with mainstream video publishers such as iQiyi, Sohu, Tencent and Youku.
CASE STUDY: How DBS HK used data to reduce cost of acquisition
HONG KONG - DBS applied programmatic buying to its digital campaigns and achieved an average CPA (cost per acquisition) of 53 per cent less than the industry average by employing both third-party and internal CRM data.
Taking the 'Greek' out of programmatic relationships: Webinar highlights
HONG KONG - This morning's finale of Campaign Asia-Pacific's series of webcasts for the year, presented in association with Turn, investigated the key ingredients to optimise not just programmatic buying campaigns, but the whole brand-agency-technology relationship.
Programmatic buying no solution without data breakthrough
SHANGHAI - Precision targeting cannot happen in China without greater willingness to share data, experts said in a panel discussion organised by AdMaster yesterday.
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