production

Oct 16, 2023

Change can be scary, but not changing is scarier

It might be frightening to embrace the new evolution of technological and AI innovation hitting Adland's shores, but after 20 years in the industry, Iris' Bettina Feng shares why every challenge also comes with an opportunity.

May 31, 2023

Unilever calls for production crews to be more inclusive of disability community

For shoots costing more than €100,000 the brand wants to see at least one person who has a disability as a member of the crew.

Mar 8, 2023

Dentsu to acquire Tag Worldwide

The deal will add 2800 staff to Dentsu’s creative digital production capabilities in 29 different global markets and would represent 3% of its future revenue.

Dec 22, 2022

Formulation, concentration and the three-headed llama

How to solve the cultural gap between creative and production.

Dec 9, 2022

How to trust the remote shooting process: Sweetshop's Laura Geagea

Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.

Sep 13, 2022

Why Makers puts production at the tip of the spear

The global production network, operating in 173 countries, brings production to the top of the creative process and integrates it throughout.

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