procter and gamble
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DoubleVerify’s global CCO: “If you run your business by looking at the stock price, you’re going to make some not very good decisions.”
DoubleVerify has been verifying data for hundreds of leading global brands for well over a decade. As an era of misinformation further beckons, their global CCO speaks exclusively to Campaign on what they're doing to overcome critical challenges.
Marc Pritchard: ‘Choose equality as the systemic way of bringing creativity to life’
The company’s chief brand officer spoke about the importance of diversity, equality and inclusion in the creative ecosystem at Cannes Lions.
P&G wants equal representation of female directors for its ads across brands in India
Part of the company's endeavour to drive equal opportunities for women and girls in education, at home, and in the workplace
P&G global adspend falls to 11-year low after digital cuts
Procter & Gamble's annual ad expenditure has dropped 1.7 percent to $7.12 billion, the lowest level since 2006, after it abruptly cut its digital adspend.
P&G plans $2 billion more in marketing cuts as sales fall
Company eyes $500 million in additional savings from reduced agency fees and ad production costs, and the same amount for in-store costs, direct-to-consumer and sampling.
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