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It's cool to be a housewife, and other less-obvious consumer trends in China: Y&R
BEIJING - From holding up half the sky to holding up a happy home, from arranging meetings to arranging flowers, it is cool to be a housewife in China—according to a Y&R study on emerging trends in the country.
Campaign Asia's annual marketers' survey gets underway
ASIA-PACIFIC - Campaign Asia-Pacific, in conjunction with research firm Ipsos, has rolled out its annual Marketers' Outlook, inviting marketing professionals from all disciplines to take part.
Campaign Asia's annual marketers' survey gets underway
ASIA-PACIFIC - Campaign Asia-Pacific, in conjunction with research firm Ipsos, has rolled out its annual Marketers' Outlook, inviting marketing professionals from all disciplines to take part.
POLL: Which advertisers will score in this year's World Cup?
With the FIFA World Cup a mere two weeks away, we wonder which brands will score big among global audiences this year?
POLL: Why do media agencies not win at effectiveness award shows?
A noticeable trend from this year's Asian Marketing Effectiveness (AME) Festival hosted in Shanghai on 24 and 25 March was the near-absence of wins from media agencies.
POLL: Who will profit most from Google's China withdrawal?
With Google poised to pull out of China, thoughts inevitably turn to the gap left in the search market.
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