playbook
9 hours ago
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Apr 17, 2014
Get at least 5% of your China sales online: GroupM Interaction
CHINA - With the inexorable shift to online shopping in China, GroupM Interaction's 2014 Digital Playbook advises brands to get at least 5 per cent of their China sales online.
Sep 28, 2010
Research In Motion enters tablet market with BlackBerry PlayBook
GLOBAL – BlackBerry has made a move into the tablet sector with the release of its 7-inch BlackBerry PlayBook this week.
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