period
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Would you dive into shark-infested waters with period swimwear on?
In Modibodi’s bold new campaign, Ad Nut thinks the brand should have explored the real challenges faced by menstruators to showcase the product’s true potential instead of depicting an outdated myth about sharks and period blood.
'Offensive' Wuka period ad continues to air despite 295 ASA complaints
The TV ad, which demonstrates Wuka's leakproof range of reusable underwear, includes blood clots and period bleeding in the shower.
Kotex inspires women to #ChooseItAll and not compromise on sanitary protection
Watch the film conceptualised by Ogilvy here
Bodyform highlights insomnia during periods in latest major campaign by AMV BBDO
'#Periodsomnia' is based on research that people who menstruate lose around five months of sleep over their lifetime.
Freedom Cups and Wunderman Thompson campaign highlights period poverty
The print campaign shines a light on untold stories of underprivileged women who have no access to period products, clean water and adequate wash facilities.
Bonds deploys 'cheer bleeder' squad to demo 'bloody comfy' period undies
AD NUT's PICK OF THE WEEK: A campaign by Special Group Australia encourages people who menstruate to 'Cheer through the bleed'.
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