paris olympics
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Aug 9, 2024
How brands are going for gold at the Paris Olympics
Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.
Jan 10, 2024
Olympics: a golden opportunity for brands despite reputation risks
About one million people flocked to the Champs Élysées on New Year’s Eve to cheer the arrival of the French capital’s Olympic year.
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