paralympics
Enjoyed the Paralympics? Keep the spirit alive at work
You can get that Paralympic buzz by helping disabled people arrive and thrive in adland.
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Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.
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Why brands need to stop talking about ‘overcoming’ disabilities
As the Paralympic Games unfold, brands are redefining their messaging to showcase Paralympians as elite athletes, not just participants.
Nike follows up on 'Winning isn’t for everyone' for the Paralympics
The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal—winning is.
Paralympics 2024 round-up: Watch the ads
Campaign looks at some of the global ads around the Paralympic Games Paris 2024.
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Paralympics: Opportunities and lessons for brands
The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign explores the unique opportunity it offers brands, sponsors, and advertisers to make a meaningful impact during the main event and beyond.
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