ofo
Aug 21, 2018
Ofo Japan’s marketing head leaves amid business challenges
The bike share company has run into difficulties less than six months after launching in Japan.
May 28, 2018
Interview: How Ofo is establishing its brand in Japan
The bicycle-sharing company’s marketing director and country head speak to Campaign about the perception of Chinese companies, winning over cautious consumers, and why Ofo is different to “the bikes you see in red”.
Sep 19, 2017
Bike-sharing brands need better differentiation
The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.
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