nissin
Naomi Osaka’s value for Nissin
The Haitian-Japanese tennis star remains a significant asset for the noodle brand despite its ‘whitewashing’ blunder, but it can do more to augment its sponsorship.
Nissin pulls Naomi Osaka campaign after ‘whitening’ outcry
Company denies deliberate action, and vows to be more attuned to diversity issues.
Nissin, Wowow, Citizen benefit from Naomi Osaka’s humble victory
The US Open winner's unusual character may be as appealing for brands as her sporting prowess.
Private View: Reactions to Uber, Samsung, Nissin ads
Creatives from BBDO and Reload record their reactions to cardboard boxes, smartphone love and noodle slurping in these ads
Nissin invents a fork to quash offensive noodle-slurping noises
"Firstly, we collected an enormous amount of slurping sound data."
Nissin trumpets white mystery meat for its anniversary
More amusement from everyone's favourite noodle brand.
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