neil montefiore
UPDATE: StarHub goes for cross-platform content with interactive ad
SINGAPORE – StarHub has launched 'Love Tail', its first interactive commercial, in which brand icon Sparky searches for his true love.
StarHub goes for cross-platform content with interactive ad
SINGAPORE – StarHub is known to have been looking at cross-platform content for several years now, having become one of the first triple-play operators in the region after the merger with Singapore Cable Vision (SCV) in 2002. Now, it is set to launch 'Love Tail', its first interactive commercial.
Telco M1 invites four to pitch for its media business
SINGAPORE - Singapore's third largest telco M1 is believed to have invited four agencies including Zenith Optimedia, Starcom, MPG and incumbent OMD to pitch for its media business.
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