navonil chatterjee

Brand banter or brand blunder? The fine line in cola wars
4 days ago
Vinita Bhatia

Brand banter or brand blunder? The fine line in cola wars

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.

When your product makes health claims, but your brand ambassador suffers a heart attack
Jan 8, 2021
Mukta Lad

When your product makes health claims, but your brand ambassador suffers a heart attack

In India, Sourav Ganguly’s heart attack has become an issue for Fortune Rice Bran Oil. Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash.

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