navonil chatterjee

When your product makes health claims, but your brand ambassador suffers a heart attack
Jan 8, 2021
Mukta Lad

When your product makes health claims, but your brand ambassador suffers a heart attack

In India, Sourav Ganguly’s heart attack has become an issue for Fortune Rice Bran Oil. Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash.

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