national branding

Japan crowdsources to achieve stronger national branding
Feb 15, 2012
David Blecken

Japan crowdsources to achieve stronger national branding

TOKYO – Japan’s Ministry of Economy, Trade and Industry is turning to crowdsourcing in a bid to enhance the country’s national brand.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

1 Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

Move and win roundup: Week of January 6, 2025

2 Move and win roundup: Week of January 6, 2025

Global indie rankings: Where are the APAC agencies?

3 Global indie rankings: Where are the APAC agencies?

Campaign China Summit 2025

4 Campaign China Summit 2025

Why Meta’s pivot on fact-checking is the right move

5 Why Meta’s pivot on fact-checking is the right move

WPP mandates four days per week in office

6 WPP mandates four days per week in office

John Wick lookalike goes to battle to sell his car

7 John Wick lookalike goes to battle to sell his car

Woolley Marketing: Why change is not always disruption

8 Woolley Marketing: Why change is not always disruption

CNN’s commercial head on ethical AI and brand safety

9 CNN’s commercial head on ethical AI and brand safety

Top 10 travel brands in Southeast Asia

10 Top 10 travel brands in Southeast Asia