mullenlowe
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Creativity has been under attack for years. How do we bring it back?
We can either treat creativity as something to optimise and automate—or as the last true differentiator worth protecting and investing in, says Gonzalo Olivera, managing partner, MullenLowe Singapore.
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Lifebuoy urges Indonesian youth to get 'possessed by coolness'
The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
Nicky Bullard departs MullenLowe as group chief creative officer
She has been at the IPG agency for almost three years.
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Mediahub global CEO John Moore departs
Moore has been with the media agency since 1997.
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
Uncovering the many small, unseen forms of domestic violence
An impactful campaign by the Western Australian government sheds light on recognising the subtle, everyday signs of domestic violence and why they so often go unnoticed.
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