msl group

To integrate, or not to integrate digital capabilities?
Sep 27, 2012
Racheal Lee

To integrate, or not to integrate digital capabilities?

ASIA-PACIFIC - The advertising industry has seen a massive digital convergence over the past few years, with creative, media and public-relations agencies all offering digital services. But how far should digital re-integration go, and does it really matter to marketers?

Taiwan trade bureau appoints ICL MSL Taiwan, MSL Group network for regional PR
Feb 28, 2012
Benjamin Li

Taiwan trade bureau appoints ICL MSL Taiwan, MSL Group network for regional PR

TAIPEI - ICL MSL, part of MSL Group, Publicis Groupe’s strategic communications and engagement company, has been selected as strategic communications partner for Taiwan’s Bureau of Foreign Trade in key markets Taiwan, China, Indonesia, India and Vietnam.

MSL Group launches a global crisis network
Nov 30, 2011
Staff Reporters

MSL Group launches a global crisis network

GLOBAL - Publicis Groupe's public relations arm MSL Group has launched a global crisis network of over 50 experts, linked by a real-time crowdsourcing platform.

Social predictions for the conversation age 2011 : MSL Group
Jan 14, 2011
Staff Reporters

Social predictions for the conversation age 2011 : MSL Group

GLOBAL - MSL Group has released a report outlining a list of trends based on new ideas and technologies ripe for adoption in 2011.

MSL Singapore to offer B2B communications to SES and Garena
Dec 2, 2010
Staff Reporters

MSL Singapore to offer B2B communications to SES and Garena

SINGAPORE - MSL Singapore has added Singapore Exhibition Services (SES) and Garena, one of the leading online game publishers in the region, to its client portfolio.

Dentsu Public Relations forms business alliance with MSL Group
Nov 25, 2010
Benjamin Li

Dentsu Public Relations forms business alliance with MSL Group

SHANGHAI - Dentsu PR, Japan’s largest PR fim, announced today that it would form a comprehensive business alliance with Paris-based MSL Group, effective today.

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